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How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business by Vinay Trivedi

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Picture yourself walking in to your favorite clothing store. All of the shirts, shoes, and belts were manufactured outside of the retail store, in some factory. Now imagine if the store entirely forgot to stock its shelves. This sounds silly, but the store would close if it did not make its products available for purchase. The process of making a product available to the customer is called distribution when referring to traditional bricks-and-mortar businesses. A clothing company might distribute its products to boutique fashion stores as well as large outlet malls, for example. The Internet equivalent of distribution is ...

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