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How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business by Vinay Trivedi

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Promoting and Tracking: Attract and Understand Your Users

Everyone can relate to the problem of trying to get someone to do something. In one way or another, we have all tried to convince people to complete a certain action. How do you get your friends to come to your birthday party? How do you keep your employees from taking extra-long coffee breaks? For a tech startup, one pertinent issue is user acquisition. The success of many web applications, including MyAppoly, is often based on how many people actually start using the application. Imagine if Facebook only had two users, for example. It would be pretty ineffective, would it not? Users can ...

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