The medium is the message.
You’ve probably sat through a fair number of boring speeches and presentations. But I’d argue that it’s not just the content – what’s being said – that can switch you off. The best speakers and presenters have a certain manner, a way of being and behaving, that makes you sit up and take notice.
Flash back to June. I was sitting with 50 or so business professionals in an audience waiting for a seminar to begin on the topic of innovation at work. Bright morning sunshine streamed through floor-to-ceiling windows and there was an eager buzz of expectation in the air. The agenda informed us that there were two speakers. One of them I’ll ...