Chapter Seven
Starting up or taking over an existing enterprise
You might think it strange that a book about starting a business should suggest that you might take over one instead. The reality is, though, that sometimes taking over an existing business can be a better option.
You might also think that buying an existing business is beyond your reach. However, sometimes it costs less to take over an existing business than to start from scratch.
“It is our choices . . . that show what we truly are, far more than our abilities.”
J. K. ROWLING
Case study
Howard Schultz, Starbucks,
http://starbucks.co.uk
When Howard Schultz joined Starbucks in the early 1980s, the company was already a highly respected local roaster and retailer of whole bean and ...
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