Chapter Eleven

Timing is everything – how to decide when to start

Deciding on the best time to start your business is a challenge in itself. If you spend too much time preparing and perhaps pondering, you will miss opportunities. If you start too soon, you may not be prepared to deal with everything that comes your way. Striking a happy balance is what this chapter will help you to achieve.

“Very few things happen at the right time and the rest do not happen at all.”

HERODOTUS

Why you might want to start up straight away

It is natural to want to have everything ready before you open the door for business. After all, if you fail to impress your first customers word will soon spread.

On the other hand, you need your customers to help you develop ...

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