Chapter Sixteen

How to make sure your website is a winner

The internet plays a vital role in the way all businesses operate. People wanting to know about your business will look at your website before making contact. Email is also overtaking the telephone as the preferred means of business communication. It can be quicker than trying to catch someone on the phone, even though increasingly people reply to emails using the keypad on their phone!

If you run a small business, prospective customers will research you as well as your business. This might make you feel uncomfortable, but it will happen. It’s another good reason for making sure that your enterprise is in accord with the rest of your life.

What this means is that you have the opportunity ...

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