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So far we’ve looked at three ways to make people feel S.P.E.C.I.A.L. – Serve, Personalize and Encourage. Now let’s look at four more ways. Remember, in doing so we’re aiming to improve our chances of being able to influence, engage and motivate others whilst at the same time reducing the chances of conflict. Here’s the fourth way.

4. Courtesy

The word “respect” is talked about a lot these days. There’s even a political party in the UK that goes by that name. It’s also a term that’s become widespread in the sports arena, particularly within football. However, despite its increased usage I’m not sure if people even know exactly how to show respect ...

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