CHAPTER 4

Understanding Your Business Offering

Vision without execution is hallucination.

—Thomas Edison

Vision without action is a daydream. Action without vision is a nightmare.

—Japanese Proverb

From the two-person consulting firm, I moved to a larger quasi-government consulting organization where I headed up the materials management and IT practices we provided to small and mid-sized manufacturers. While I had more opportunities to work with companies on their ERP (business management software) projects, the overall focus of the firm steadily drifted away from my specialty area toward quality systems and lean manufacturing. I also got pulled into some strange situations. Anyone remember the Y2K tools consultants were offering to keep the ...

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