CHAPTER 7

Setting Your Prices and Getting Paid

Too many people overvalue what they are not and undervalue what they are.

Malcolm Forbes

There are several different ways of arriving at what you charge for your services. Common ones include charging by the hour, by the project, or by accomplishing certain milestones. Some people go as far as taking equity in a client company, but that is not recommended for consulting newcomers. Equity will not pay your bills this month (or the next, or the next, or the next…).

Mentioned earlier was the need to be providing a service that your customer values. Your challenge is to translate that value into dollars. The more information you can collect about the value to the client, the better prepared you are ...

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