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How to Succeed as a Solo Consultant
book

How to Succeed as a Solo Consultant

by Stephen D. Field
February 2020
Beginner
198 pages
4h 31m
English
Business Expert Press
Content preview from How to Succeed as a Solo Consultant

CHAPTER 8

Marketing Your Services

You are the product. You feeling something. That’s what sells. Not them. Not sex. They can’t do what we do, and they hate us for it.

Don Draper, Mad Men

It would be great if your potential customers lined up outside your door like Dairy Queen patrons on a sweltering summer day, but that is usually not the case. You need to generate interest in your business, and marketing is a means to accomplish this. Marketing is not a one-time effort. It needs to be ongoing. Marketing is all about letting people know what you do and not letting them forget about you. How will they still remember you if you take off work for the summer to coach your son’s Little League travel baseball team or go on that dream vacation? From ...

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Publisher Resources

ISBN: 9781951527174