For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough. “Stop selling. Start helping.”
—Zig Ziegler
So, by now, you have identified the value-adding services you want to sell, your potential customers, and a marketing scheme for getting the word out that you exist. Your next step is getting yourself ready to make a sale. Many excellent books have been written outlining the various steps in the sales process and how to do selling (see Appendix 1). Read a few of them to get ideas that work for you. Just remember, at the end of the day, most successful sales strategies are about establishing a relationship that builds value for the customer. It is ...
Get How to Succeed as a Solo Consultant now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
