CHAPTER 13

Ethics

Integrity is not a conditional word. It doesn’t blow in the wind or change with the weather. It is the inner image of yourself, and if you look in there and see a man who won’t cheat, then you know he never will.

—John MacDonald in The Turquoise Lament

Always do right. This will gratify some people and astonish the rest.

—Mark Twain

As a one-person service organization, you are constantly selling yourself, your credibility, and your professionalism. You do not want to do anything to put that in jeopardy. With the Internet and social media, the business world today is a small place, and you do not want to participate in any actions that damage your reputation.

You want to believe you know the difference between taking the right ...

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