CHAPTER 7

Building the business case

I made my money by selling too soon.’

Bernard Baruch

icon Aim

An investment by the business is usually undertaken in order to generate money value – measured based on the future income stream that the investment will generate. These assets are valued based on the future income stream that they will deliver.

The aim of this chapter is to build on this concept and examine how the use of discounted cash flow modelling will assist in building a strong business case for investment within the business.

icon Outcomes ...

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