CHAPTER 9
Commercial awareness
‘If all the economists were laid end to end, they would never reach a conclusion.’
George Bernard Shaw
Aim
This final chapter aims to translate much of the theoretical concepts covered in this book into the day-to-day reality of working in a business.
Outcomes
By the end of this chapter you will be able to:
- define commercial awareness and how finance plays a core role in the development of a company’s business strategy
- understand how finance is applied in the delivery of strategic goals.
What is commercial ...
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