CHAPTER 9

Commercial awareness

If all the economists were laid end to end, they would never reach a conclusion.’

George Bernard Shaw

icon Aim

This final chapter aims to translate much of the theoretical concepts covered in this book into the day-to-day reality of working in a business.

icon Outcomes

By the end of this chapter you will be able to:

  • define commercial awareness and how finance plays a core role in the development of a company’s business strategy
  • understand how finance is applied in the delivery of strategic goals.

What is commercial ...

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