Chapter 12


Applying strategic thinking to your organisation

In the previous chapter we laid out our manifesto for creating an organisation that thinks strategically. We hope that, as you read the chapter, it made you think about your own organisation and how satisfying it would be if strategic thinking were part of every decision and every activity. Maybe it left you frustrated at the gap between how things are and how you’d like things to be. At this stage it is good to remember that improvement is always possible where there is the willingness to embrace change. Even the best companies and the most celebrated managers had to start from somewhere, and the honest ones will admit that they still have much to learn. So do not ...

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