Glossary: Key concepts and definitions

A/B testing (often referred to as split testing): a simple experimental methodology to test which of two alternative features is the more productive.

Adapting to the fastest: strategy based on the ability to spot and respond quickly to developments, taking the current industry structure as a given and reacting to the opportunities the market offers.

Alignment: the extent to which people within the organisation share similar mental models and a sense of direction.

Blue ocean strategy: an approach based on the view that market boundaries and industry structure are not fixed and that industry players can reconstruct it, not through competition but by creating a new market where there are no competitors. ...

Get How to Think Strategically now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.