Big Ideas

The Four Pillars of Strategic Thinking and DICE

It is always because of one person that all of the changes that matter come about. So be that one person.

—Buckminster Fuller

You might not remember much more than the rhyme In 1492 Columbus sailed the ocean blue, but you probably know that Christopher Columbus is one of the most significant people in the history of humankind, bringing the lands that are now called the Americas to Europe’s attention. This chapter uses the Columbus strategic thinking narrative to reveal more about the nature of strategic thinking.

Christopher Columbus was born in the Italian city-state of Genoa in 1450 or 1451. Columbus spent much of his early life on the Mediterranean Sea learning the basics ...

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