Insights Are the Secret Sauce of Strategy
It’s better to fail in originality than succeed in imitation.
—Herman Melville
Everyone has experienced an insight. It’s a sometimes-unexpected, newly realized, clearer understanding of your situation and the action you should take. An insight can have a significant impact on your strategy, which is why I designate it as an X-factor.
This chapter gives you additional strategic thinking tools with a focus on sparking insights and using them in strategy. We’ll examine one Lou Gerstner insight and that insight’s role in providing a compelling new strategic logic that became fundamental to IBM’s turnaround.
IBM was in trouble when Gerstner, an outsider, assumed the CEO role. ...
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