What Do You Bring to The Table?
When marketers begin to plan, they develop a “Marketing Mix.” This includes all of the things we will be talking about, in depth, in the following pages. They will create a promotional strategy of sales, advertisements, giveaways, and other such tactics. They will decide on prices. They will consider the means of distributing their product. But, their first consideration must be the product.
OK, the first of the Ps is “Product.” And, you have accepted that you are the product. You have also accepted that you must be objective about that product and understand it from the eyes of the customer, the hiring agent. Well, let me tell you a story about a failure to be objective ...
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