Introduction

 

This book is a creative, informative, and practical introduction to the use of images for both print and screen. It provides a working knowledge of how to select and use images for a range of applications and contexts and is also a source of inspiration and reference.

It may be read sequentially or can be dipped into: each chapter, although relating to previous and following chapters, is structured to be read independently. The chapters cover who images are aimed at; why, when, and how they are used; selecting images; how to structure a design; composition; communication; the use of color; maximizing image potential; and production. However, before these practical issues are discussed, it is worthwhile taking a brief ...

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