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How to use Type
book

How to use Type

by Lindsey Marshall, Lester Meachem
September 2012
Beginner content levelBeginner
208 pages
7h 10m
English
Laurence King
Content preview from How to use Type

4

Chapter 4 : Communication

This chapter is concerned with how the designer can control type to convey a certain message, emotion, or idea. It will explore the meanings that can be communicated through variables such as appropriate or inappropriate typefaces, balance and imbalance, harmony and discord, symmetry and asymmetry. It discusses how to make a type design suitable for its likely audience, taking into consideration differences in scale and context, for example, between a poster and a design for a touch-screen icon. Also covered is the potential for subversive approaches, such as creating edginess by inappropriate use of everyday type or objects or deliberate flouting of conventions.

Forms of communication

Type is found in most areas ...

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Publisher Resources

ISBN: 9781856698979