Skip to Main Content
How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web
book

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

by Catherine Seda
February 2007
Beginner content levelBeginner
224 pages
5h 15m
English
New Riders
Content preview from How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

8. Maximizing Pay-Per-Click

Pay-per-click (PPC) is one of the fastest and most profitable ways of reaching a highly targeted audience online. It’ll also bleed you dry if you’re not paying attention.

Most search engines show organic listings and paid listings on the same results page. Paid listings are almost always on top. This is a benefit of being an advertiser; your ad is seen before the organic listings. This prioritization of ads shouldn’t be a surprise. After all, the search engines don’t make money off their free listings. (Well, they actually do if the top-ranked pages display their paid ads. More about that in the next chapter.)

Paid listings are typically PPC ads. In this program, you choose and bid on keywords relevant to your business. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Web Marketing That Works: Confessions from the Marketing Trenches

Web Marketing That Works: Confessions from the Marketing Trenches

Adam Franklin, Toby Jenkins
Make Your Business Social

Make Your Business Social

Lindsay Chambers, Jennifer Morehead, Heather Sallee
How to Share Good or Bad News by E-mail

How to Share Good or Bad News by E-mail

Natalie Canavor, Claire Meirowitz

Publisher Resources

ISBN: 9780321496591Purchase book