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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web
book

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

by Catherine Seda
February 2007
Beginner content levelBeginner
224 pages
5h 15m
English
New Riders
Content preview from How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

10. Targeting Shopping Communities

In many of your online marketing campaigns, your goal is to move people from research mode to buy mode. That’s because Internet users are often reading online articles, press releases, blogs, e-mail, or other online content when they see your marketing message. You must be very persuasive to get them to take action. Why not take the easy road?

If you’re selling products, then by advertising within online shopping communities you can connect with people who are actually shopping, not simply researching.

In the first edition of my book, Search Engine Advertising, I classified specialized search engines into a few categories, including comparison shopping engines and vertical market search engines.

I referenced ...

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Publisher Resources

ISBN: 9780321496591Purchase book