10. Targeting Shopping Communities
In many of your online marketing campaigns, your goal is to move people from research mode to buy mode. That’s because Internet users are often reading online articles, press releases, blogs, e-mail, or other online content when they see your marketing message. You must be very persuasive to get them to take action. Why not take the easy road?
If you’re selling products, then by advertising within online shopping communities you can connect with people who are actually shopping, not simply researching.
In the first edition of my book, Search Engine Advertising, I classified specialized search engines into a few categories, including comparison shopping engines and vertical market search engines.
I referenced ...
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