Acknowledgements
This book was a lot tougher to write than my first book, Search Engine Advertising (New Riders, 2004). I wrote How to Win Sales & Influence Spiders in a few months and then spent almost a year rewriting it...over and over again. Thankfully, I had a great team cheering me on.
First, I’m grateful to New Riders for again believing in my vision. It’s an honor to work with your fun, creative, and supportive team! Nancy Aldrich-Ruenzel and Nancy Davis, thank you for publishing two books of mine and for everything your team does behind the scenes to make this happen. Michael Nolan, thank you for getting me on board and being excited about this project. Marta Justak, I value your support, insight, and dedication to creating a book I ...
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