CHAPTER 11Using LinkedIn to Build Your Credibility: It Won't Make the Cash Register Ring, So What's It Good For?
Being good at things is the only thing that earns you clout or connections.
—Steve Albini, record producer for Nirvana
Master Digital Marketing at Oxford
Just the other day this popped up in my morning newsfeed:
Clearly, I need to master digital marketing if I'm going to succeed in the twenty‐first century, right? I want in on this – wait, here's my credit card.
Before we rush off to become certified as a digital marketer, let's heed the advice of ESPN's Lee Corso: “Not so fast.” While digital marketing may be hot, trendy, and attention‐grabbing, it's not meant for you and me – those of us working in professional services. It's meant for those selling sneakers, laptop computers, and ergonomic office chairs – things that people will actually buy on the internet. So don't be suckered by these teaser ads; you don't need to attend a course at Oxford or anywhere else to learn the latest in digital marketing.
As it relates to the professional world where you and I live, mastering digital marketing shouldn't be ...
Get How to Win Client Business When You Don't Know Where to Start now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
