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How to Win Any Argument, Revised Edition
book

How to Win Any Argument, Revised Edition

by Robert Mayer
September 2011
Beginner to intermediate content levelBeginner to intermediate
256 pages
5h 36m
English
Career Press
Content preview from How to Win Any Argument, Revised Edition

3Link Inside the Consent Zone

Because people buy into trust first, ideas second

Arguments presented logically won’t move someone emotionally. It’s not enough that what you say sounds right. It must also feel right to the other person. Feeling right is about how you are rather than how things are.

In this chapter you’ll discover things feel right when one finds comfort and credibility in what you say and do—when there’s trust that you’re not just “selling a bill of goods.”

Take a Cue From Barbra Streisand

Because she knows the magic of a “hi-touch”

Pop diva Barbra Streisand had been unable to sing in public for years after forgetting her lines during one anxiety-filled performance. She was now back on stage at the Anaheim Pond.

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Publisher Resources

ISBN: 9781601631817