INSIGHT 1
BE AT THE START OF YOUR CUSTOMER’S JOURNEY
Use this when you want to start attracting customers earlier in the buying process.
Prior to the internet, if we wanted to buy something new that we hadn’t bought before then we would either look in a catalogue, talk to friends and family, go to a trade show, take a trip into the biggest local town or city – In my case, this was Edinburgh as I grew up in the Borders of Scotland and when I was young, this was a big deal – or wander down the street and talk to the owner of the local general store as they, at the time, seemed to know pretty much everything about everything.
This is how our buying journey used to start.
Nowadays, the way we buy is very different. For many people, one of the ...
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