INSIGHT 22
SPEAK MY LANGUAGE
Use this to help simplify your language and improve your service and the engagement of your customers.
Most businesses can settle, through laziness, habit or other reasons into using their own language when trying to explain and generate demand for or understanding of their products and services. Nowhere is this more so than in industries that are somewhat technical in nature, e.g. medicine, web-design, architecture, accountancy, tax, insurance, law, engineering.
PLAIN (Plain Language Association InterNational) provides a great and very relevant example4 from the insurance industry:
Here’s a piece of sample text that a customer received from their insurance company:
We have recently implemented an enhancement to ...
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