INSIGHT 51
HOW YOU CAN BUILD YOUR OWN CUSTOMER REFERRAL COMMUNITY
Use this when you want to build a customer community that will help support and drive higher levels of referrals.
We all know how important positive word of mouth and advocacy is to the growth and success of a business.
We’ve also established that to get customers to refer you to new customers sometimes you just have to ask.
Yet, some companies ask and still struggle to generate referrals. That’s not to say that their customer experience isn’t great. Their customers tell them that they think they are great and are happy to talk about them. But then, they never do.
This can happen for a number of reasons, including:
- Sometimes customers need a bit of encouragement and structure ...
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