2Diagnosing the Internal Capabilities of a Company
By the end of this chapter, you should be able to:
• Define the outcome or types of analyses that should result from a situational diagnosis.
• List the questions that should be answered in an analysis of a company’s market, production or service, R&D, organization and management, and financial strategies.
• Complete an internally focused analysis of a company’s operations.
• Explain how to use the results of an operational analysis to identify the strengths and weaknesses of a company’s current operations.
Chapter 1 identified the six steps that should be followed in developing ...