4Diagnosing the External Environment

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Learning Objectives

By the end of this chapter, you should be able to:

•  List and describe the external factors that can significantly affect a company’s performance.

•  Identify key market-related forces and describe their impact on a company’s market strategy.

•  Describe how technological developments can affect the effectiveness and efficiency of a company’s operations.

•  Describe the impact of economic developments on a company’s financial strategy and performance.

•  Complete an externally focused analysis of a company’s operations and use the results of the analysis to identify threats and opportunities ...

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