How To Write A Business Plan, Fourth Edition

11Preparing a Business Plan to Raise Capital

Learning Objectives

By the end of this chapter, you should be able to:

•  List and describe the two basic types of capital and the various alternative sources of each.

•  Identify specific areas that a business plan must address to satisfy investors and lenders.

•  Define the four Cs that a bank analyzes when considering a potential loan.

•  Identify the three most important factors that a company must consider when deciding how to obtain financing.

•  Define the three most important factors to address in presenting the business plan to prospective financing sources.

•  Identify various business sources ...