How To Write A Business Plan, Fourth Edition

12Implementing and Controlling the Business Plan

Learning Objectives

By the end of this chapter, you should be able to:

•  Explain the linkage between business planning and strategic management.

•  Define the three elements of the planning/implementation/control cycle.

•  Outline and define the six steps of the business plan implementation process.

•  List at least five elements of an implementation action program.

•  Delineate the five areas to be addressed in building the organizational infrastructure to support plan implementation.

•  List the four components of the plan modification process.

A business plan should be a means and not an end. ...