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How To Write A Business Plan, Fourth Edition by James C Kauss, Peter D Schiffrin, Edward T Crego

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The First Examination

How to Write a Business Plan, Fourth EditionCourse Code 95079

INSTRUCTIONS: Record your answers on the scannable answer form enclosed with this course. Please follow the directions on the form carefully. Be sure to keep a copy of the answer form for your records. No photocopies will be graded.

 

1. A statement with a measurable outcome and time frame is called a(n):

(a) mission.

(b) goal.

(c) objective.

(d) strategy.

2. The purpose of a key customer sales analysis is to determine _________customers buy.

(a) what

(b) where

(c) why and how much

(d) how often

3. A company’s financial strategy should focus on asset management, debt management, liquidity, and:

(a) equity.

(b) cash flow.

(c) sales and revenues.

(d) investments. ...

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