1
The Business Plan
Learning Objectives
By the end of this chapter, you should be able to:
• Define the term business plan.
• Identify and describe the sections and elements of a well-organized plan.
• Explain what contingency planning is and why it is an important component of the plan document.
This course begins with the end in mind. Before getting into the specifics of the planning process and all the information that needs to be gathered, analyzed, and included in a business plan, it is helpful to take a look at the contents of a typical business plan. Your first step in gaining a fundamental answer to the question, “What is a business ...
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