2
Introduction to Business Planning
Learning Objectives
By the end of this chapter, you should be able to:
• Define business planning.
• List the objectives and uses of a business plan and explain how the objectives intended for external audiences differ from those intended for internal audiences.
• Identify the six major business strategies that should be addressed in every business plan.
• List and describe the key steps in the business planning process.
We begin this chapter by defining the activity of business planning.
WHAT IS BUSINESS PLANNING?
Most people think of business planning as the process of organizing and presenting the ideas ...
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