6

Setting Goals

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Learning Objectives

By the end of this chapter, you should be able to:

Define the term mission as it applies to an organization and describe the role of the mission statement.

Explain the purpose and role of goal setting in the business planning process.

Define the terms goals, objectives, and strategies, and list at least five criteria of well-formulated goals and objectives.

Identify the two primary questions that must be answered before a company can establish goals and objectives and describe the two most common approaches to analyzing information.

Explain how the results of the situational diagnosis are used to ...

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