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How to Write a Business Plan by Michael P. Griffen

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12

Preparing a Business Plan to Raise Capital

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Learning Objectives

By the end of this chapter, you should be able to:

List and describe the two basic types of capital and the various alternative sources of each type.

Identify the six principal sources of equity funding (including search funds and crowdfunding) and describe their advantages and disadvantages.

Identify the five principal sources of debt funding and describe their advantages and disadvantages.

Describe specific areas that a business plan must address to satisfy investors and lenders.

List the three most important factors that a company must consider when deciding how to ...

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