About This Course
How to Write a Business Plan, Fifth Edition, presents the latest thinking on effective business planning while putting all the facts and planning tools you need right at your fingertips. This course will show you how to evaluate your company’s capabilities, strengths, and weaknesses and pinpoint the crucial elements of your competitive environment, including market, economic, and technological factors. You’ll learn how to set realistic production/service, revenue, and overall operating goals and objectives; develop and coordinate strategies that strengthen your company's production, marketing, research and development, organization and management, financial, and information technology systems; and identify and integrate customer ...
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