In Chapter 1 we said your CV must sell you. Here we provide you with some strategies to help you find your target market and boost the selling power of your CV with a winning marketing plan. To do this effectively, use our CASTING model for your job-hunting strategies. Casting is a good word to describe job hunting because, in fishing, it means casting your net (or for us casting on the Net), and also it means hiring the right actors for the role, so it captures both the searching for the role and the landing of that role.
CASTING stands for:
| Connect | with other people |
| Advertise | what you are good at, what you want, what you can offer ... |
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