How Women Can Improve Their Venture Pitch Outcomes

How Women Can Improve Their Venture Pitch Outcomes

by Malin Malmström, Henrik Wesemann, Joakim Wincent
Released January 2020
Publisher(s): MIT Sloan Management Review
ISBN: 53863MIT61317

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Book description

A large-scale study in Europe of funding decisions finds that VCs evaluate male and female entrepreneurs by different standards. Savvy entrepreneurs can anticipate potentially biased responses to their pitches and plan accordingly. Certain tactics keep audiences engaged and confident of the idea’s potential, positioning the petitioner to succeed.

Product information

  • Title: How Women Can Improve Their Venture Pitch Outcomes
  • Author(s): Malin Malmström, Henrik Wesemann, Joakim Wincent
  • Release date: January 2020
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT61317