How Women Can Improve Their Venture Pitch Outcomes

Successful entrepreneurs are aware of potentially biased responses to their pitches and take control of the conversation.

Entrepreneurs looking for advice on pitching their business ideas will find abundant resources on what to include in their presentations but less about how to respond to questions. Is it wise to showcase strategies to deal with a project’s risks? Is it smart to show competitive aggressiveness? Are there downsides to being too intense?

Evidence suggests that the answers to those questions depend in part on whether you’re male or female.

Recent studies in the U.S. and Europe have explored ways that ...

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