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How You Play the Game by Len Sherman, Jerry Colangelo

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CHAPTER THREE

From Chicago to Phoenix

That first year with the Chicago Bulls was more exciting than I can possibly relate. Everything was new and untested and possible. Some of it worked, and some of it didn’t. But enough of it worked so that we made a profit, started building a fan base, and survived to enjoy another season fighting on the boards.

While the first year was incredible, the second year wasn’t bad either. Now we had a season and off-season under our belts, a base upon which to build. We were still learning as we went along—that was for sure—but we knew a thing or two ourselves.

Perhaps the most important change from the first year ...

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