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CHAPTER FIVE

Character and Characters

The most volatile and fundamental relationship management can have is with its work force. If you’re in the car business and you’re running General Motors, that means the men and women assembling the cars on the factory floor. If you’re in the basketball business and you’re running the Phoenix Suns and Phoenix Mercury, that means the men and women executing the plays on the hardwood floor.

And whether in the automobile or the sports business, it is important that a degree of mutual respect exists between the workers and management. We can’t take the analogy between any industry and sports too far, because ...

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