This book is about what I believe. Of course, what I (or anyone else) believe is the culmination of many things: family and faith and experience, education and intuition, all mixed together to provide a share of knowledge and—hopefully—a touch of wisdom.

I have been interviewed on many occasions and have spoken about some of these ideas, values, and experiences. Despite all those interviews, this forum, this book, is my opportunity to speak fully and completely, for the first and only time, without interruption or editing.

I have spent more than thirty years in the sports industry, and I have learned many lessons. A few I learned easily, ...

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