05 Retain

RETAIN

This chapter discusses:

  • > Retention: how to make it work for the benefit of you and your company
  • > Motivation and employee engagement
  • > Appraisals as a tool for motivation and engagement.

Retention, motivation and engagement: it may seem obvious why these three issues are addressed together, or it may seem like an exercise in management or HR speak. On the other hand, some people jump to conclusions about the meaning of these terms and assume that each is something to be desired: this may not necessarily be the case.

The key to retaining staff is understanding what motivates them and using that knowledge to fully engage them with your company and its goals. The challenge, as we’ve established, is that creative individuals cannot ...

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