Introduction

The premise behind this book is that human resources (HR) and creative companies can work well together. Gone are the days when there was perhaps a lack of mutual understanding. Over the past few years, people have come to realise that HR can be a positive force within a creative company.

In the past, it was suggested that creativity would be hampered by the rules and regulations, restrictive procedures and narrow-minded approach of the HR practitioners. Clearly, historically, this may be the fault of the HR professionals themselves. But I propose that it is rare that a conflict is the fault of one party alone. The challenges of recent years have meant that HR can be seen in a more positive light as a true support and a valuable ...

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