HR Strategies for Employee Engagement (Collection), Second Edition

Introduction

Effective HR Communication: How to Get Employees to Pay Attention, Understand What’s Changing, and Take Action

Your company makes a big investment in designing benefits, pay, and policies to attract and retain the best employees. That’s why it’s so frustrating when employees don’t understand their benefits—or worse, don’t appreciate what’s available to them.

Employee confusion about key HR issues is all too common. In fact, most employees report that they are dissatisfied with communication about benefits and programs. For example, a 2007 Prudential study¹ found that only 35% of employees rate benefits communication as “highly effective.”

And there’s a direct correlation between how well employees understand their benefits, pay, ...