5. Write Simply and Clearly

In this chapter, you learn how to

Attract readers the same way magazines, newspapers, and advertisers do

Package information in memorable, easy-to-read chunks

Write in a way that everyone will understand

Use stories, specific examples, and concrete language

Check your writing one last time to make sure it’s good to go

You’re waiting in the airport when you hear the bad news over the PA system: Your departure has been delayed for two hours. So, with time to kill, you head to the newsstand and browse the magazine racks. Here’s some good news: Those magazines are not just entertainment; they’re also inspiration for how to write HR content simply and clearly. The same techniques that editors use to get you ...

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