HR Strategies for Employee Engagement (Collection), Second Edition

7. Use the Right Tool for the Job

In this chapter, you learn

• Pros and cons of different communication tools

• Why a mix of media works best in many situations

• How to make the best use of each communication vehicle

You’re frustrated. You’ve just returned to your desk after spending 90 minutes at a meeting where you learned a single fact that easily could have been communicated in an e-mail. Now, as you try to catch up on your e-mail, you open a long message that leaves you with more questions than answers. You go online to watch a video that lasts eight painful minutes and doesn’t tell you anything you didn’t already know. A colleague asks for feedback on a poster, designed to be displayed outside the cafeteria. It contains so much information ...